Title : Two firms to acquire stake in Kenafric
Two firms to acquire stake in Kenafric
Article business, Business Daily Kenya:Amethis Finance and Metier have partnered to acquire a minority stake in Kenafric food industry. The three companies – Kenafric, Amethis and Metier have been working together on a promising acquisition.
Mikul Shah, Chief Executive Director of Kenafric Industries said the firm has reached critical size and intends to expand into a regional packaged food enterprise, leveraging on its existing strengths to broaden its product range and offering.
Shah said the East African market offers a unique opportunity for acquisitions and strategic partnerships. The aim is to supply the entire range of snacking products in a kiosk through adjacencies and brand extensions.
Kenafric sells around 45 per cent of its products outside Kenya and has grown to emerge as a major fast-moving consumer goods group in East Africa.
The firm has diversified into confectionery, footwear, culinary and stationery manufacturing. The transaction is confined to the confectionery and culinary business.
The Shah family will continue to operate the footwear and stationery business separately. The company has built a strong entry based on their distribution network, strong premium brands and a pan-African regional footprint. The Kenafric group was founded in 1987 by Velji Punja Shah and his four sons.
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